For any TX campaign or on-going client strategy, our goal is to devise the best ways to engage, and support your own social platforms and conversations. We collaborate with our client on the best opportunities, and timelines for appropriate posts, pictures and ‘moments’. An example of this was NBCUniversal launch of Kelsey Grammer's new legal drama, Proven Innocent, in which he dropped by Tottenham Court Rd Station to surprise commuters, by making a routine safety announcement, as well as plugging the launch.