In this new series for More4, Derry Girls actor Siobhán McSweeney ripped up the TV travel series rule book to give viewers her unique take on Northern Ireland and debunk the stereotype of a country shrouded in politics and struggles. The Times described ep 1 as "a rare celebrity travelogue that steers well clear of over-earnestness." Faber & Bishopp executed this campaign as part of a wider brief from Waddell Media, one of Ireland's largest factual independent production company, to highlight their key commissions for 2021/22.