Bluey Premiere and Media Campaign

Faber & Bishopp were hired by BBC Studios to lead the PR on this very special extended premiere for kids TV phenomenon, Bluey. Since launching in Australia in 2018, Bluey has gained millions of fans around the world; widely lauded for its heartfelt and funny portrayal of family life and celebration of play. Celebrity fans include Eva Mendes, Natalie Portman, and Lin-Manuel Miranda, who have all appeared in the show in cameo roles.

Celebrities gathered with their kids for a very special family screening event at Odeon Luxe Leicester Square, London.The event was held to celebrate the global premiere of the special extended Bluey episode, ‘The Sign’, which landed today (Sunday, 14th April) on Disney+, Disney Channel and Disney Junior across the world, and on ABC (Australian Broadcasting Corporation) in Australia.

Call The Midwife star Helen George, comic and Wonka actor Tom Davis, and JLS star turned farmer, JB Gill, were among the star-studded attendees.They were joined by: actor Matt Di Angelo (Eastenders – BBC One); actress Nimah McGrady (Hope Street – BBC One); former Paralympian and TV broadcaster Ade Adepitan (Our Changing Planet – BBC One); reality TV star and model Bianca Gascoigne (Love Island – ITV2) and her mum Sheryl Gascoigne.

Taking place on the same day as the Olivier Awards - for which Bluey’s Big Play is nominated for ‘Best Family Show’ - the VIP screening event also welcomed: Imogen Thomas (Big Brother – Channel 4); comedian Jon Richardson (Meet The Richardsons – Dave); Dr Chris van Tulleken (Operation Ouch! – CBBC); plus several more famous faces and their little ones.