Britain's Most Expensive Houses

For the second series, and on behalf of our client Waddell Media, we've promoted 'Britain's Most Expensive Houses' for the TX campaign. A delicate juggling act, targeting the mainstream media whilst keeping key stakeholder UK Sotheby's International Realty happy (under new ownership), we've delivered some impactful coverage that has contributed to a solid launch night rating for Channel 4, with a 7.3% audience share.