Coronation Tailors: Fit for A King
Waddell Media for BBC Two
An absolute pleasure to publicise this for Waddell Media and BBC Two. Our strategy from the off was to get out of the starting blocks early in terms of all the Coronation programmes that were being announced, so we pitched out and banked early beating our rivals for column inches. By doing so, our campaign reached every corner of the media, from TV to Radio and online, regional, trade and print. The campaign also helped secure Waddell Media and BBC Two winning ratings on the night.
