Driving the Green Book: A Road Trip Through the Living History of Black Resistance

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In Driving the Green Book, award-winning broadcaster Alvin Hall went on a journey through America’s haunted racial past, with the legendary Green Book as his guide. For countless Americans, the open road had long been a place where dangers lurked. In the era of Jim Crow, Black travellers experienced locked doors, hostile police, and potentially violent encounters almost everywhere, in both the South and the North. From 1936 to 1967, millions relied on The Negro Motorist Green Book, the definitive guide to businesses where they could safely rest, eat, or sleep.

Alvin Hall set out to revisit the world of the Green Book to instruct us all on the real history of the guide that saved many lives. He explored historical and cultural landmarks, from the theatres and clubs where stars like Duke Ellington and Lena Horne performed to the Lorraine Motel where Dr. Martin Luther King, Jr. was assassinated. Along the way, he gathered memories from some of the last living witnesses for whom the Green Book meant survival—remarkable people who not only endured but rose above the hate, building vibrant Black communities against incredible odds.

Our media campaign included securing podcast of the week in the Guardian, reviews in the Financial Times, Observer (Miranda Sawyer) and USA Today and radio interviews with Alvin on Steve Wright (Radio 2), BBC (Radio 4) and Times Radio with Mariella Frostrup. We were thrilled that our campaign contributed to the podcast winning the prestigious "Ambies Awards" for excellence in audio, awarded by the Podcast Academy.