Smithsonian Channel

Faber & Bishopp are the retained agency for Smithsonian Channel in the UK, a joint venture between ViacomCBS' Domestic Media Networks division and the Smithsonian Institution. We devised and executed the campaign for the channel's launch on Sky, Virgin and Freeview, placing positioning press with key executives. In addition, we lobbied the listings guides for inclusion and hosted a launch and networking evening. We continue to promote key news stories and programmes, and work with Smithsonian Channel's cultural partners, such as the V&A and Science Museum for on the ground events and other collaborations.