Who Wants To Be A Millionaire..? and Fastest Finger First (coming soon)
ITV/Stellify Media
As part of our ongoing retainer with the Who Wants To Be A Millionaire...? creator, Stellify Media, we partner with ITV on the publicity campaign for every series, from the regular shows to the celebrity specials. We were thrilled to be leading the PR story when a new millionaire was crowned after 14 years and our remit for managing the story was to strategise the news announcement, media train our winner and execute the breaking of his story to coincide with his episode airing. We secured blanket coverage across all media - TV interviews, national, regional and online press (including a front cover of The Sun), the first interview on This Morning, a post TX report on ITV News at 10, four dedicated video reports on BBC Breakfast and UK wide trending on Twitter.
We have just announced a new spin off format, Fastest Finger First, for ITV and ITV Hub. This quiz, hosted by Woman's Hour and Countryfile presenter Anita Rani, will lead straight into the new 2022 series of “Who Wants To Be A Millionaire…? and will offer contestants the one prize money can’t buy – a guaranteed place on Who Wants To Be A Millionaire and the opportunity to win a million pounds.
