As part of our ongoing retainer with the Who Wants To Be A Millionaire...? creator, Stellify Media, we manage the contestant publicity for every series. We were thrilled that after 14 years, a new millionaire was crowned and our remit for managing the story (under embargo) was to strategise the news announcement, media train our winner and execute the breaking of his story to coincide with his episode airing. We secured blanket coverage across all media - TV interviews, national, regional and online press (including a front cover of The Sun), the first interview on This Morning, a post TX report on ITV News at 10, four dedicated video reports on BBC Breakfast and UK wide trending on Twitter.