In 2016, we were hired by journalist and TV presenter Sian Williams to manage the most important and delicate PR story of her career - her journey with cancer. Sian's debut book "Rise" explored the science, resilience and growth after trauma, and her own story was designed to help others navigate through tough times. The campaign required discretion, diplomacy, and strategic thinking, and we delivered a campaign that hit print, TV, social media, online and charitable organisations with maximum impact and awareness for Sian and her publishers.

Image credit: Sian Williams