This campaign is part of our ongoing retainer with David Abraham's Wonderhood Studios - and is a passion project for our agency. Super Surgeons: a Chance at Life, takes you right onto the operating table, leaving you dumbfounded and more than a bit tearful at the skill, tenacity, humour and humanity of these remarkable people, at the Royal Marsden hospital in London.
The four-part series, starting Tuesday, 18th June at 9pm on Channel 4 and on Channel4.com, follows eight patients with a particularly difficult form of cancer, none of whom have the same outcome and each with their unique story to share.
We've secured blanket coverage across all media including an online RTS event on the future of the medical documentary, with our client at the centre of the panel.