We Built A Zoo
Waddell Media for BBC Three/BBC Northern Ireland/BBCiPlayer
We Built a Zoo follows the ups and downs of 19-year-old TikTok star Kyle Thomas as he attempts to build a zoo for his exotic animals.
Kyle Thomas is the UK’s most followed TikToker, with over 34.8 million followers. He has been named in Forbes’ 30 under 30 2024, all at just 19 years old. A rising presenter and model Kyle has a passion for everything animal and wildlife.
Working on behalf of producers Waddell Media, and in conjunction with the BBC Comms team, our brief was to introduce Kyle to a wider audience and through the PR campaign, draw in some of his many followers to BBC Three and BBCiPlayer for this one-off documentary.
