We currently work with Welsh broadcaster S4C on their consumer and corporate media strategy. Our ongoing remit is to create buzz and attention as the channel enters its 40th year of broadcasting. Our placed media stories reflect S4C's relevance in the UK and international TV landscape, by attracting A list cast, together with domestic and international co production partners. Y Golau (The Light in The Hall) starring Bafta 2022 award winner Joanna Scanlan (After Love), Alexandra Roach (Killing Eve) and Iwan Rheon (Game of Thrones) continues the upward trend for bilingual drama that attracts A-list cast and international audiences. Highlights of our campaign include Radio 4's Front Row and Virgin Breakfast with Graham Norton, blanket print and online coverage in the TV titles and a premiere screening for press and stakeholders at BAFTA Piccadilly.