Fastest Finger First

On behalf of our client, Stellify Media (the Sony Pictures Television-owned indie), we are presently running the launch campaign for the ‘Who Wants To Be A Millionaire…? spin-off format, Fastest Finger First. This ITV and ITV Hub series will lead straight into the new series of “Who Wants To Be A Millionaire…?” at the end of August, and will offer contestants the one prize money can’t buy – a guaranteed place on Who Wants To Be A Millionaire and the opportunity to win a million pounds. The show is presented by Anita Rani, lead presenter on BBC One’s Countryfile and host of BBC Radio 4’s Woman’s Hour and will be Anita's first big commission for ITV Entertainment. Our goal for the ongoing PR campaign, is to establish this new format for Stellify (both domestically and internationally) and secure blanket media coverage for Anita in the host role.