As Magic Light Pictures retained agency, Faber & Bishopp publicise their annual BBC One Christmas Day adaptations. 2020's Donaldson and Scheffler film was 'Zog and the Flying Doctors' starring Sir Lenny Henry, Rob Brydon, Hugh Skinner and Patsy Ferran. Our brief for 2020 was to secure maximum national media exposure with the added challenge of no in-person junkets or experiential PR because of Lockdown restrictions. Never deterred, we quickly devised a strategy to include virtual interviews, bespoke gifting and online viewing experience and exclusively recorded cast interviews, ensuring press had their usual access and that our coverage outperformed the previous year. Our campaign totalled a media value in excess of £1.5million. We are about to embark on 2021's adaptation, Superworm, starring Olivia Coleman, Matt Smith and Rob Brydon.